Great song by a genius artist but more accurately the times have already changed. The days of traditional media are in many ways gone. Brands may still need to devote a portion of their marketing expense to print and commercial ads but with the plethora of social media platforms now available and the amount of time consumers spend on these platforms, extremely effective marketing can now be accomplished at a fraction of the cost it used to. No longer are expensive shoots and costly productions needed. Modern technology allows for the easy capture of effective content using devices almost everyone already has. However, gathering the “right” content is not always easy. This is where smart brands bring in the experts.

For many brands especially those with limited budgets, forgoing the hiring of expensive PR firms is now much more of a viable option then prior to social media revolution. We know what rep groups do for brands but why is a social media agency so important? Simply put, the best agencies are on the front lines fighting the battle daily. It’s their job to keep up on the trends and the often changing algorithms of each platform. These agencies are expert in timing posts and managing the content available to appeal to your brand’s audience. Some companies are fortunate to have in-house staff that can manage social media. Often however, you get what you pay for and the impressions can be drastically better when using a social media agency.

At Chris Munchow Productions we are comfortable working directly with brands or social media agencies to create the content that your brand needs to be successful. We will follow your lead and ideas or what your agency is requesting. If you need help with content suggestions, we can use our experience to recommend and capture content that consumers will be very responsive to.